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What is a OTT Service? How it started?


What is a OTT Service? How it started?

Hello, all welcome to Kodigital's first blog post. I hope you all came here looking for top 3 free Android applications for movies and series. If you are busy just skip to the end of this article where I provided links otherwise let's get to know about OTT services.


Rise Of OTT Platform


In late 2008 India's first Over-the-top or OTT platform has been launched by Reliance Entertainment as BIGFlix. Though it doesn't hit many streets in India, OTT started its successful journey in the biggest subcontinent. In 2010 Digivive launched it's Over the top platform as NextGTV. Both applications offered many Tv shows and movies. NextGTV launched its India's first spotlight show in the OTT platform called "SPOTLight" and also it introduced first originals in India called "Ïn My City" with Priyanka Chopra in the lead. These investments gave a bright future to the OTT platform.


The entry of the Giants


In 2016 Netflix a popular platform in the US extended its service in India as Netflix India. Netflix India. It earned a profit of over ₹2.02 million .in the fiscal year 2017. Netflix India offered Netflix originals and lots of movies which gained them a real profit. In 2018 Netflix bought 1,50,000sq.ft land in Mumbai for its office space. Though Netflix India facing today a lot of competition as its subscription amount is a little high when compared to other platforms.


The most subscribed platform in India Hotstar launched in 2015 which offered many star group owned TV shows and movies. It has many regional shows in many languages so it gained the advantage of reaching the crowd. Today Hotstar nearly has 150 million active users. Hotstar is originally launched by Novi digital entertainment a subsidiary of Star India. In 2020 Disney purchased 20th-century fox which is the parent company of Star India and they decided to integrate the shows in Hotstar which transformed Hotstar into Disney+Hotstar.


The other OTT services such as Amazon prime which have been launched in 2016 and it also invested ₹20 billion in making original content in India. It also reached throughout India as it offered streaming movies and web series. Eros now platform launched by Eros international and it offered Tv shows. Likewise, Balaji Telefilms launched ALT Balaji and Viacom18 launched Voot.


So today lots of OTT platforms are there for entertainment. The subscription fee is considerably reducing as the competition is getting tough. By 2020 India's internet consuming population would rise to 30% which gives the opportunity of watching their favourite shows over the internet. Amazon Prime became the cheapest OTT platform so many of its users can afford its monthly subscription. Meanwhile, international users are paying this platform for viewing Indian content which comes up to $20 (₹1,509) as of today. So if you are planning of starting a business in which a large investment OTT platform will be your best choice because within the next decade nearly India's half the population will be using this OTT platform.


What if this OTT platform's shows are free? We do not support piracy but some of its shows are super free legally. One of the free legal OTT platforms is Times group-owned MX player which offers lots of movies and Tv shows which completely legal. The link to download this application is given below. And also we gave two other applications link below for educational purposes how they are getting the paid shows for free. So go for it and see how they are getting these free shows.


Thank you so much for reading! For any queries and doubts leave a comment below. If this article is useful for you let it be useful for your friends and families so do share this article.


  1. Click here to download Mx player